E-showroom

Elevating the Digital Experience: The Bajaj Chetak Electric Virtual E-Showroom

Background

Bajaj Auto, a household name in the automotive industry, revived its iconic Chetak brand in 2020 with the launch of the Chetak Electric, marking its foray into eco-friendly transportation. With this launch, Bajaj aimed to not only redefine urban mobility but also enhance its digital presence to connect with modern customers in innovative ways.

Project Type:
UX,UI

Project Domain:
Automobile

Role:
UX / UI Designer

Tools:
Figma, Miro

https://www.chetak.com/e-showroom/

Define

The first version of the E-Showroom and In-Store App launched in 2021 with initial success but revealed critical challenges

Scalability Issues

Designs were tailored for a single model, requiring new renders for each addition, making updates resource-heavy.

Platform Inconsistencies

Disjointed designs across the E-Showroom and In-Store App created a fragmented user experience.

UX Challenges

The In-Store App had usability issues, with high drop-off rates due to unclear navigation and inefficient task flows.

Lack of Lead Generation

No features existed to collect customer information, missing opportunities for engagement.

Language Barrier

The default language was English, with language selection buried later in the flow, causing disengagement.

Missing Location-Based Pricing

Pricing details were not displayed based on the user’s location, causing confusion and reducing conversions.

Design

I started by going back to the existing flow, did the UX audit first, validated the challenges by finding the pain points

Created a new flow

Existing Flow

New Flow

The improved flow was working and tackled all the challenges that we were facing before.

After this approval, we moved to the next step, which was to design better UI screens and interactions.

In this step, I also collaborated with a 3D artist which was very crucial. We brainstormed, ideated, experimented and created a new intro video for the In-store app and E-showroom.

Key Features

1. 360-Degree Product View

Users can rotate the vehicle to examine it from all angles.

2. Interactive Hotspots

Clickable hotspots highlight key features and provide detailed information.

3. High-Quality Visual Content

Videos and animations provided detailed explanations of each feature.

4. Intriguing Interaction

A swipe reveals the scooter in a whole new way.

5. Latest Specification

Get up to date specification.

6. Multi-lingual

Options to select native language.

Clips

Impacts

Increased Engagement

Users spent significantly more time on the platform, exploring the vehicle in detail.

Enhanced Brand Perception

The immersive experience strengthened brand awareness and trust.

Boosted Sales

The virtual showroom drove online sales and generated valuable leads.

Enhanced Accessibility

Allowed customers from diverse locations to experience the Chetak without visiting physical stores.

Lessons Learned

1. User Feedback is Key: Iterative feedback loops from users and stakeholders were critical in shaping a product that resonated with the target audience.

2. Balancing Innovation and Simplicity: Advanced features like 360-degree rotation and hotspot-based navigation were impactful but required careful tuning to maintain usability.

3. Adaptability in Design: Designing for both in-store and online environments highlighted the importance of flexibility in the design process.

4. Team Collaboration Drives Success: A collaborative workflow ensured alignment across design, development, and business teams, resulting in a cohesive product experience.

Prototype link

Figma Link

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